Firstly, the whole purpose of the scene "Dark Fantasy" is to begin the music video. The whole scene has a mysterious feel to it. The scenes purpose also is to keep you wondering what is going on. After the first scene "Dark Fantasy" you can't just stop watching the video, you want to know what is happening, and what will happen.
One specific element used greatly in this scene is visuals. The background of the whole scene is very dark with vibrant bright colors. The dark colors mixed with vibrant colors helps the music video appeal to the audience to keep watching it. Also, the setting helps create the mysterious mood since Kanye is driving through a forest.
Interesting analysis. So, do you think that the purpose of the video is to engage with the audience, and that the visual aesthetics are being used to ensure the audience continues to watch?
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